So… You were one of the 13 million users in the last moth who helped Vine surpass Twitter & Instagram in numbers 6 seconds at a time. Well you didn’t think the now owned Facebook company would go out like that did you?

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

Not only will you be able to enjoy twice as much video time on IG than Vine, but they’ve added 13 filters and a screencap feature as well. As the social media wars heat up, it’s us that reap the benefits. Now let’s see who comes out fighting next!

Images courtesy of Instagram Blog